Green Organization – Modern Business Management in the TSL Industry

Long ago, over 10,000 years back, when the first organizations were formed, management was conducted in an authoritarian manner. This management style was assigned the color red. Since then, business management models have gradually evolved,

passing through a full spectrum of colors, from red to amber (conservative, procedure-bound approach), orange (effective resource utilization), finally ending with green and teal.

TSL case study

To understand how an organization’s culture impacts business in practice, we can look behind the scenes at Visline, a transport and logistics company. This is particularly interesting because the TSL industry, unlike startups or the IT sector, rarely pioneers modern management changes. However…

Towards Employees and Clients

Visline closely resembles a green organization, where equality is key, and good relationships are more important than profit. The boss acts as a coach and supports the work and development of individual units. This is also crucial for service clients. Green organizations can quickly and individually respond to customer needs, while the absence of procedural labyrinths increases the employee’s role in negotiations and maintaining valuable, long-term relationships.

Green Organization: How Does It Work in Practice?

A good work culture consists of many factors. From its inception, Visline’s founders, enriched by their prior professional experiences, clearly set the direction the organization would follow, with employees as the key to success. As the company grew rapidly, operational decisions were delegated to specialists, leaving the board with the strategic role. They developed a flat hierarchy model, where experts were divided into specializations led by team leaders.

In practice, this shortened the decision-making process, directly benefiting clients. They receive immediate responses to inquiries, and decisions in case of emergencies are handled by dispatchers and forwarders at the operational level.

Looking at data on the loyalty of transport service clients, we see that most of Visline’s customers are regulars, continuing their freight activities from the beginning of the collaboration until now. Many have been with Visline since its inception.

Green Organization: What Else?

Managing the company’s structure is not all. It’s worth noting other crucial practices that ensure Visline employees work in line with the work-life balance idea.

Much praise is given to the “open-door policy,” which allows direct contact with management at almost any time. This bottom-up initiative accelerates the path from idea to implementation, and a company sensitive to expert voices remains up to date with trends and technologies. For clients, this means access to modern apps, such as monitoring, notification systems, and direct digital chat with dispatchers.

Company customs are also essential. Some reduce the distance between employees and management. Since its inception, the CEO has had the habit of personally greeting every employee each morning.

Other practices include flexible working hours, remote work, team-building events, joint training, and various social benefits. Some branches even provide relaxation areas.

Hard Data

Visline has been monitoring employee satisfaction for many years. The results clearly show high satisfaction levels, appropriate wages, and excellent relationships with supervisors.

Below are comparative satisfaction survey results between 2020 and 2024, as well as customer satisfaction assessments from 2020 and 2023, showing a strong correlation between employee and customer satisfaction.

Win-win.

Creating a green organization in the transport and logistics industry is a win-win scenario. Running a sustainable, employee-oriented company leads to high employee satisfaction, translating into a positive customer experience.

Visline clearly shows how crucial it is for both service providers and clients to establish appropriate working conditions where specialists have high autonomy, are treated as individuals, and thus work with full commitment and responsibility. TSL company owners benefit, and clients receive exemplary care.